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Monday, December 30, 2019

The Oreo Cookie 100 Years Old Tradition Essay - 1091 Words

The Oreo Cookie – 100 Years Old Tradition Introduction If you were a product, would you want to have your own website and 26 million fans on Face book following your every move? That is exactly what has happened to the Oreo cookie. The Oreo cookie was created in 1912 by the creators at Nabisco. The cookie has seen many ownership changes in its life but has still kept the essence of its look and taste. According to Rosenberg (2014), there have been over 360 billion Oreo cookies sold worldwide making it the best cookie sold in the 20th century. It has been a mystery for over 100 years as to how Oreo actually got its name. There are several speculations and myth but no one really knows the real truth making the cookie even more intriguing to†¦show more content†¦The embossed chocolate wafer has the brand name in the center of the cookie so no one would mistake it for another cookie. The cookie is known as an Oreo Sandwich resembling a two piece of bread with meat in the middle. The correlation is to identify the two wafers with cr à ¨me in the middle instead of an ordinary cookie. The crà ¨me is made from five main ingredients which include powered sugar, granulated sugar, vanilla extract, vegetable shortening, and water. The nutrition facts per serving consist of three cookies that have 160 calories, seven grams of total fat, 25 grams of carbohydrate, one gram of protein, 55 milligram of sodium, and 140 milligram of sodium. The serving size also contains six percent of iron. The original Oreo cookie has been transformed to different colors and flavors. For example, you can now get the Oreo cookie in orange for Halloween, red for Christmas, and winter white color for Canada. The cookie is also in flavors of vanilla, chocolate, and mint. All of these fascinating facts about the original Oreo cookie explain how the brand designed a cookie that is unique in taste and quality. The competitive advantage is that the Oreo cookie has been around for over 100 years, sold in more than 100 countries, and has over 26 million fans on Facebook from over 200 countries. Not only is the cookie world renown, but having its own website tops the competitors. Oreo’s website has stories from their customers talkingShow MoreRelatedbus330 final Essay1057 Words   |  5 Pagesï » ¿Marketing Manager of Oreos Bus 330 Dr. Shiquita P. Blue 01/20/2014 Marketing Manager In this written assignment, I will be accepting the role of a marketing manager that will select a product (good or service) that’s sold in the United States and has sales opportunities in a foreign market. The product I have chosen is Oreo’s, are the world’s favorite cookie. Throughout this assignment, I will apply my critical thinking skills and the knowledge I have attained throughout this course to the productRead MoreOreo and Pt Danone Biscuit15809 Words   |  64 PagesKid / Want Want) 21. PT Ichiya Indonesia (Kinh Do) 22. PT Furijaya Mitra Lestari (Fudo, Oriental) 23. PT Sinbad (Luxury / Munchy’s) 24. PT Koin Bumi / Mu Gung Hwa (Nong Shim) The operation of foreign producers of world major brands such as Oreo, Tim Tam, Ritz, etc. marked the start of foreign investment in biscuit industry in the country. Meanwhile, mergers between world class producers like Arnotts Biscuit Co. Ltd and local producer PT Helios Arnott’s Indonesia (Kalbe Group), and betweenRead MoreDominos Profile (History and Background)3831 Words   |  16 PagesTom for a used Volkswagen Beetle. With Tom as the sole owner of the company, Dominicks Pizza became Dominos Pizza. In 1968, a fire destroyed the company headquarters and commissary. Although Dominos faced numerous other obstacles in the following years, including a 1975 trademark-infringement lawsuit by Amstar, maker of Domino sugar, the company expanded, and in 1978, the 200th Domino’s franchise opened. At the prospect of potentially losing the right to use the Dominos Pizza brand name, Tom MonaghanRead MoreTrader Joes Internalization7066 Words   |  29 Pagesbetween the two stores going on. The first store named Trader Joes opened its doors in 1967 in Pasadena, California. In response to the competition from 7-Eleven, the chain differentiated its stores offerings and doubled the floor space the same year. With the appointment of the new CEO, John Shields, in the late 80’s the company started to expand to Arizona and the Pacific Northwest before opening its first stores on the East Coast in 1996. By multiplying its stores number at the end of the 90’sRead MoreIce Lyli8461 Words   |  34 PagesIce-Fili (Ð Ãâ„¢Ã ¡-ÃŽ ¸ÃËœÃâ€ºÃËœ) You cannot defeat a nation that enjoys ice cream at minus 40 Celsius. — Winston Churchill To survive in Russia’s ice cream industry during the 11 years since the collapse of the former Soviet Union was no small feat (see Exhibits 1 and 2). To be successful in these turbulent times was nothing short of amazing to industry observers. In 2002, Ice-Fili, a midsized Russian company with more than $25 million in sales, was Russia’s top ice cream producer. Surprisingly, it hadRead MoreProcessed Cheese and Kraft Foods30876 Words   |  124 Pagesevident through there many research and development facilities located throughout the world and their extensive product line. However, the company has some strategic issues that they must rectify to continue the success that they have had throughout the year. Due to the company’s acquisition of Cadbury, they have increased their debt level which in turn has lowered their credit rating. Also, the company has failed to take full advantage to the changes in the consumer’s interest in healthier products. These

Sunday, December 22, 2019

Kill A Mockingbird By Harper Lee - 992 Words

In the 1950’s Harper Lee wrote a novel that would eventually change how people looked at literature. Her masterpiece, To Kill A Mockingbird, started much controversy. Some people looked at it as one of the best novels ever written, while others despised it calling it inappropriate and racist. The arguments dragged on for years and still continue to this day. This novel, which tells a story about a white man defending an African American and his children, goes beyond race. If you look deep enough into the background of the novel you can see a connection with childhood. Not only does it focus on how the children grow up, but it focuses on the connection the children have with the adults. Jean Louise Finch, also known as Scout, is the narrator and protagonist of the novel. She tells the story from first person point of view. She begins explaining how her brother, Jem, broke his arm. The whole novel leads up to this very point. She lives with her dad, Atticus; her brother, Jem; a nd her black cook, Calpurnia. They live in the small town of Maycomb in the deep south in Alabama. It is said to be a â€Å"safe and secure† town in the 1930’s. It’s suffering from the Great Depression and the outlooks people have on society and race. In Maycomb, Scout interacts with people of all age groups. This is where childhood steps in. One summer, Scout and Jem befriend a boy named Dill. Dill moves in next door with his aunt. He has a very active imagination and likes to join the Finch’s on allShow MoreRelatedKill A Mockingbird By Harper Lee1049 Words   |  5 PagesTo Kill a Mockingbird: How a Story could be based on True Events in Everyday LifeDaisy GaskinsCoastal Pines Technical Collegeâ€Æ'Harper Lee was born in Monroeville, Alabama. Her father was a former newspaper editor and proprietor, who had served as a state senator and practiced as a lawyer in Monroeville. Also Finch was known as the maiden name of Lee’s mother. With that being said Harper Lee became a writer like her father, but she became a American writer, famous for her race relations novel â€Å"ToRead MoreTo Kill a Mockingbird by Harper Lee1000 Words   |  4 Pagesworld-wide recognition to the many faces of prejudice is an accomplishm ent of its own. Author Harper Lee has had the honor to accomplish just that through her novel, To Kill a Mockingbird, a moving and inspirational story about a young girl learning the difference between the good and the bad of the world. In the small town of Monroeville, Alabama, Nelle Harper Lee was born on April 28, 1926. Growing up, Harper Lee had three siblings: two sisters and an older brother. She and her siblings grew up modestlyRead MoreKill A Mockingbird By Harper Lee1290 Words   |  6 PagesHarper Lee published To Kill a Mockingbird during a rough period in American history, also known as the Civil Rights Movement. This plot dives into the social issues faced by African-Americans in the south, like Tom Robinson. Lee felt that the unfair treatment towards blacks were persistent, not coming to an end any time in the foreseeable future. This dark movement drove her to publish this novel hopeful that it would encourage the society to realize that the harsh racism must stop. L ee effectivelyRead MoreKill A Mockingbird By Harper Lee873 Words   |  4 PagesIn the book, To Kill a Mockingbird, Harper Lee illustrates that â€Å"it’s a sin to kill a mockingbird† throughout the novel by writing innocent characters that have been harmed by evil. Tom Robinson’s persecution is a symbol for the death of a mockingbird. The hunters shooting the bird would in this case be the Maycomb County folk. Lee sets the time in the story in the early 1950s, when the Great Depression was going on and there was poverty everywhere. The mindset of people back then was that blackRead MoreKill A Mockingbird By Harper Lee963 Words   |  4 Pagesgrowing up, when older characters give advice to children or siblings.Growing up is used frequently in the novel To Kill a Mockingbird by Harper Lee. Harper Lee uses the theme growing up in To Kill a Mockingbird to change characters opinion, develop characters through their world, and utilizes prejudice to reveal growing up. One major cause growing up is used in To Kill a Mockingbird is to represent a change of opinion. One part growing up was shown in is through the trial in part two of the novelRead MoreKill A Mockingbird By Harper Lee1052 Words   |  5 PagesTo Kill a Mockingbird by Harper Lee takes place in Maycomb County, Alabama in the late 30s early 40s , after the great depression when poverty and unemployment were widespread throughout the United States. Why is the preconception of racism, discrimination, and antagonism so highly related to some of the characters in this book? People often have a preconceived idea or are biased about one’s decision to live, dress, or talk. Throughout To Kill a Mockingbird, Harper Lee examines the preconceptionRead MoreHarper Lee and to Kill a Mockingbird931 Words   |  4 PagesHarper Lee and her Works Harper Lee knew first hand about the life in the south in the 1930s. She was born in Monroeville, Alabama in 1926 (Castleman 2). Harper Lee was described by one of her friends as Queen of the Tomboys (Castleman 3). Scout Finch, the main character of Lees Novel, To Kill a Mockinbird, was also a tomboy. Many aspects of To Kill a Mockingbird are autobiographical (Castleman 3). Harper Lees parents were Amasa Coleman Lee and Frances Finch Lee. She was the youngestRead MoreKill A Mockingbird By Harper Lee1695 Words   |  7 PagesIn To Kill a Mockingbird Harper Lee presents as a ‘tired old town’ where the inhabitants have ‘nowhere to go’ it is set in the 1930s when prejudices and racism were at a peak. Lee uses Maycomb town to highlight prejudices, racism, poverty and social inequality. In chapter 2 Lee presents the town of Maycomb to be poverty stricken, emphasised through the characterisation of Walter Cunningham. When it is discovered he has no lunch on the first day of school, Scout tries to explain the situation to MissRead MoreKill A Mockingbird By Harper Lee1876 Words   |  8 PagesThough Harper Lee only published two novels, her accomplishments are abundant. Throughout her career Lee claimed: the Presidential Medal of Freedom, Pulitzer Prize for Fiction, Goodreads Choice Awards Best Fiction, and Quill Award for Audio Book. Lee was also inducted into the American Academy of Arts and Letters. This honor society is a huge accomplishment and is considered the highest recognition for artistic talent and accomplishment in the United States. Along with these accomplishments, herRead MoreKill A Mockingbird, By Harper Lee1197 Words   |  5 Pagessuch as crops, houses, and land, and money was awfully limited. These conflicts construct Harper Lee’s novel, To Kill a Mocking Bird. In To Kill a Mocking Bird, Lee establishes the concurrence of good and evil, meaning whether people are naturally good or naturally evil. Lee uses symbolism, characterization, and plot to portray the instinctive of good and evil. To Kill a Mocking Bird, a novel by Harper Lee takes place during the 1930s in the Southern United States. The protagonist, Scout Finch,

Saturday, December 14, 2019

Living and Learning the Right to Salvation (the Scarlet Letter) Free Essays

The Scarlet Letter is a novel about love and jealousy, sin and shame, passion and compassion. It is a tale of a woman named Hester Prynne, who engaged in adultery with the town minister, and as a result, bore permanent consequences from this sin throughout the remainder of their lives. While Minister Dimmesdale denied this sin and expressed his regret through shows of self-abuse and crippling guilt, Hester embraced her sins as past experience and learned from them in order to find her own identity. We will write a custom essay sample on Living and Learning: the Right to Salvation (the Scarlet Letter) or any similar topic only for you Order Now While the entire novel is rich with allegory and imagery, the conclusion to be drawn is this: Free will is God’s indispensable gift to humanity, and we must allow ourselves to be open to salvation in light of the choices we make. This theme is expressed through the necessity of sin to find knowledge, Hester’s embracing of the scarlet letter, the difference in the quality of life between Hester and Dimmesdale based on their coping mechanisms, and the very being of Hester and Dimmesdale’s daughter, Pearl. As stated, a major theme in the novel is that of free will and necessary acceptance of the consequences of one’s decision. Hester and Dimmesdale’s situation is comparable to that of Adam and Eve. Like Adam and Eve, the characters in the novel are made aware of their humanness through sin, that is, the realization that free will separates them from other creatures. Once expelled from society, or in Adam and Eve’s case, the Garden of Eden, they are forced to toil and procreate, the tasks that seem to define the human condition. The story of Hester and Dimmesdale recalls the story of Adam and Eve because, in both cases, sin results in expulsion and suffering. However, most significantly, it also results in knowledge. The knowledge of what it means to be human. The scarlet letter was intended by the Puritan elders to be a mark of sinfulness, and therefore, shame. However, for Hester, the scarlet letter is â€Å"her passport into regions where other women dared not tread†, leading her to â€Å"speculate† about what she had always known and explore her inner self more â€Å"boldly† than anyone else in New England. As for Dimmesdale, the â€Å"burden† of his sin gives him â€Å"sympathies so intimate with the sinful brotherhood of mankind, so that his heart vibrates in unison with theirs. † His most articulate, powerful sermons were derived from the sense of empathy ained from experience. Hester and Dimmesdale contemplate their own sinfulness constantly, and try to repent it with the way they live their lives afterward. The Puritan elders, on the other hand, insist on seeing sinful experiences as a mere obstacle on the path to heaven. Hence, they view life on earth as insignificant, and sin as a threat to the community that should be severely punished and suppressed. While they punish Hester and Dimmesdale, their Puritan society is stagnant, while Hester and Dimmesdale’s experience shows that imperfection and life experience are not evil. They are necessary to personal growth and true, deep understanding of others. Hester realizes and expresses that sin is forgivable, and at times necessary, to achieve a true personal identity in earthly life. After Hester is publicly shamed and forced by her society to wear the scarlet letter as a badge of humiliation, she is unwilling to pick up and leave the town. Although she is free to leave the Massachusetts Bay Colony, and doing so would allow her to remove the scarlet letter and live a life of quiet obscurity, she is unwilling to flee her â€Å"burden†. Hester even reacts with disappointment when Chillingworth tells her that the town fathers are considering allowing her to remove the letter. Hester’s behavior is a result of her desire to find her own identity rather than to allow others to determine it for her. To her, running away or removing the letter would be an acknowledgment of society’s power over her. She does not believe that the letter is a mark of shame and it is not something from which she desires to escape. She does not regret her action simply because she is told she should. Hester stays, refiguring the scarlet letter as a symbol of her own experiences and character. Her past sin is a part of who she is, and in her view, to pretend that it never happened would mean denying a part of her. Thus, Hester openly integrates her past sin into her life. Much unlike Hester, Dimmesdale is scared and ashamed of his past. His attempts to hide what he has done result in his life being a great deal unhappier than that of Hester, who is very candid about her past sins. This is a result of Dimmesdale’s struggles against a socially determined identity. Being that he is the minister of the community, he is often seen as more of a symbol than human being. With the exception of Chillingworth, those around the minister ignore his obvious anguish, instead interpreting it as a sign of holiness. Unfortunately, Dimmesdale never fully recognizes the truth of what Hester has known all along. Individuality and strength are gained by quiet self-assertion and not a rejection of one’s construed identity. Pearl is the lovechild of Hester and Dimmesdale, the mark of their sin. In the novel, Pearl is predominantly a symbol. This symbolic role can be seen in her name. A pearl is the most perfect, innocent jewel. It is polished and defined in its shell by the roughness of the sand around her, and eventually will be released from the shell to become a beautiful, unique piece of jewellery. Throughout most of the novel she is quite young, and speaks relatively little. Her most significant contribution to the plot is the reaction she provokes in the other characters in the novel. She asks them blunt, direct questions and shows how ridiculous the denial, prejudice, and misdirection of the adult world really are. In the novel, Pearl is portrayed to be much more perceptive and honest than adults in the novel, despite (or due to) her youthful tactlessness. Pearl makes the readers and characters constantly aware of her mother’s scarlet letter, and therefore, of the society that produced it. To Pearl, the scarlet letter is such a part of Hester that she does not recognize her without it. Pearl’s innocent comments about the letter are surprisingly insightful, and raise significant questions about its meaning. Similarly, she inquires about the relationships between those around her [most importantly, the relationship between Hester and Dimmesdale] and offers her perceptive opinions of them. Pearl seems to be the only character to openly criticize Dimmesdale’s refusal to simply admit to his adultery and move on. Once her father’s identity is revealed, Pearl is no longer needed in this symbolic role. When Dimmesdale dies, she becomes a full human being, leaving behind her childhood naivety. Throughout the novel, the characters’ levels of contentedness are almost always inversely proportionate to their denial of their sins and themselves. God does not expect humans to be perfect. He is willing to forgive so long as we are ready to be forgiven. Hester and Pearl realize and acknowledge their imperfections, and revel in the knowledge that â€Å"perfection† leads to inertness, much like that of their Puritan society. Consequently, they live much better lives than that of Dimmesdale, who steadfastly denies his imperfections and spends incredible amounts of time punishing himself instead of getting on with his life. In light of the choices we make, we are always open to salvation. The only thing that can stop us is ourselves. How to cite Living and Learning: the Right to Salvation (the Scarlet Letter), Papers

Friday, December 6, 2019

The Black Parade takes the streets witha ROAR! MCR album review free essay sample

The Black Parade made the crowd ROAR! My Chemical Romance Album Review By Reed Martizna The Black Parade takes the streets of Rock as being lead by My Chemical Romance, the true kings of Punk Rock. â€Å"The Black Parade† is truly an album to remember. To hearing the roar of the crowd to the House of Wolves, this album is one to rock out to. Lead singer, Gerald Way and his fellow band members made this album due to their recovery to drugs and alcohol. They first started out out as a screamo rock band, then they were not making enough money to go on because of their several arrests from driving to sadly Gerald stripping in concert as he was drunk. Overall, The band went downhill from stardom. A year after rehab, they went started back up on a new album, The Black Parade. The My Chemical Romance album has everything a rocker would love. We will write a custom essay sample on The Black Parade takes the streets witha ROAR! MCR album review or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Awesome singing, Hardcore guitar solos, and the beat of heart on the drums. The only poor thing about this album is that there is not enough songs. Only Thirteen songs plus a bonus track that is not the good as the other songs. But, One song can’t ruin a whole album. The main songs that you will get stuck in your head is â€Å"Dead!†, â€Å"Welcome to the Black Parade†, â€Å"Disenchanted†, and â€Å"Teenagers†. Those songs have great lyrics, wonderful beat, and awesome singing that you will be humming to for days. All the rest of the songs are okay songs but not ones to sing or even hum about. On this album, there is thirteen songs plus a bonus track â€Å"Blood† which the first minute and a half is nothing but an instrumental. So practically, A waste of a track on a great CD. But, One hidden track isn’t going to ruin a great rockin’ out album. Star Review: ****

Friday, November 29, 2019

The Edible Woman Essays - Guggenheim Fellows, New Canadian Library

The Edible Woman Achieving Personal Identity in Atwood's The Edible Woman In the novel, The Edible Woman by Margaret Atwood, the principal character Marian McAlpine establishes a well-integrated and balanced personality by rejecting the domination of social conventions, and conquering her own passivity. Through this process to self-awareness, Atwood uses imagery and symbolism to effectively parallel Marian's journey and caricatures to portray the roles of the ?consuming' society. As Marian stands at a pivotal point in her life, she examines and rejects the roles presented to her by society in order to achieve self-knowledge. She is 26 years old with her education behind her. She has her first job as well as, her boyfriend Peter Wollander, who is the last bachelor of his friends. Thus, Marian begins to contemplate her future and the type of woman she will become. Working at Seymour Surveys for four months, she is eligible and obliged to contribute a Pension Plan. Marian is forced to inspect her future at the company. Atwood uses the image of an ice cream sandwich to represent the structure of the company and it's exploitation of women. Only men get the ?upper crust' positions on the top floor of the office building; machines and their operators form a kind of modern slave labour on the bottom floor. ?The gooey layer in the middle?(p.12) is almost entirely made up of women who are housewives working for low pay in their spare time. Marian can only hope to becom e the head or assistant of her department like Mrs. Bogue, leading to a future as a retired spinster. This role is the first she rejects. Another option is presented in the three ?office virgins?, a trio of dyed blondes who represent society's stereotype of a young woman. They intend to stay virgins till marriage and travel before settling down. They dress femininely and wear artful make-up which Atwood compares to a baited lure for ?ravenous as pike' businessmen. Marian is uncomfortable with the look of these women and the stereotype they represent. Marian also explores the image of herself as a wife and mother, through her pregnant friend Clara. Atwood compares Clara to ? a boa-constrictor who swallowed a water-melon?(p.25). Clara's body represents the way in which a woman's body can get out of control, if she allows nature to take its course. Clara, as Marian sees, is littering the world with children for no specific purpose. Consequently, Clara becomes a vegetable unable to think for herself or to concentrate. Marian rejects Clara's version of a woman's role because she thinks it is irresponsible and precarious. A fourth alternative is her roommate, Ainsley, who represents the predatory female. Atwood characterises her as a combination of military general and inert vegetable growth. Ainsley plots to impregnate her self through Len Shank and raise the child alone, then later tries to force him into marriage. To Marian, Ainsley is far to dominating and immoral. In rejection of these roles, Marian is left in an empty state and succumbs to irrational behaviour due to her lack of self-knowledge. Marian's engagement to Peter intensifies her anxieties about the future. Prior to his proposal, Marian hears a hunting story of Peter's; he describes killing and gutting a rabbit. Irrationally, Marian feels a panic as in tense as a hunted animal as she identifies with the rabbit. She runs from Peter, an action she does not understand. Atwood illustrates that she is afraid of becoming a victim of Peter's, like the rabbit. Later that evening, she hides under the sofa bed in Len's apartment. Atwood presents this irrational gesture of escape with overtones of a rabbit burrowing or the desire to return to an uncomplicated life of the womb. Marian's instinctive mechanisms of escape are conquered by Peter's urge as a predator. Marian allows herself to be conquered, thus following society's expectations of a woman. Accordingly, she accepts Peter proposal and s ays, ?I'd rather leave all the big decisions up to you?(p.87) to the wedding plans. Marian's engagement identifies her main impediment to an integrated personality: her excessive passivity. At work, she does things that are not part of her job. At home, she lets Ainsley and the landlady intimidate her. She even cleans the tub

Monday, November 25, 2019

Oppression in early days essays

Oppression in early days essays In many ways, our founding father's idea of oppression differed greatly from Frederick Douglass' thought of oppression during his lifetime. Thomas Jefferson, a highly influential leader during our nation's birth, claimed that Great Britain, led by King George III, was infringing on the fundamental laws that colonists were entitled to. In many ways, Frederick Douglass uses fundamental laws to try and define his oppression by slave holders of the United States. In both cases, oppressed people were fighting for freedom. Although each view, Thomas Jefferson's and Frederick Douglass', had the idea of oppression, these ideas were no closer to each other in definition. One oppression that was clear in both cases was the ability of the upper social classes to infringe on economic profit and economic freedom to their respective oppressed classes. In Douglass' case, the upper class constituted of wealthy land owners who owned enslaved Africans. This bridge in social standing created a status quo of white slaveholders to keep their slaves to work in a field or a trade which generated income solely for the slaveholder. One might create an argument by stating the slave could buy his way to freedom, which some slaves did. The decision to let slaves create or maintain a steady income was solely up to the slaveholder, in most cases, restricted the slave to mere pennies if any at all (Douglass, p. 319-320). Mere pennies could not buy freedom, and in most cases slaves worked for very little food let alone money, as stated in Douglass' case (Douglass, p. 100). Slaves were not able to go out and live a free life not even for one day. Frederick Douglass was bo und to a master and even though he persevered and took in a substantial amount of money per week for Master Hugh during his life as a tradesman, if he were to leave on a given Saturday night to partake in any activity at all, he should expect harsh treatment on his return home, which did happen t...

Thursday, November 21, 2019

Mental disorder councelor (Treanment for mental disorder (PTSD) Assignment

Mental disorder councelor (Treanment for mental disorder (PTSD) - Assignment Example He avoids traveling and meeting outsiders. His sleep patterns have become irregular and James is often was found sleeping during day-time. Sometimes he cries for no reason and appears emotionally disturbed. The concerned family members have brought him to the psychiatrist for evaluation and management. The problem James is suffering from is post traumatic stress disorder or PTSD. PTSD is defined as "a pathological anxiety that usually occurs after an individual experiences or witnesses severe trauma that constitutes a threat to the physical integrity or life of the individual or of another person" (Gore and Lucas, 2008). PTSD is the abnormal end result of a powerful and overwhelming stressful incident. It is a serious condition that can lead to personality changes, illness, and if it is ignored, may end with the person’s suicide. It occurs when people cannot work through their normal reactions and recover from the terrible experience. They get â€Å"stuck† and life for them is changed forever. There is high prevalence of PTSD and other psychiatric impairments in many emergency personnel. This is because of failure to cope with primary and particularly secondary stress in their daily work. This problem, together with the individual psychological consequences and expen ses related to work absenteeism and early retirement, seems to be very specific for these professions (Wagner, 1998). Symptoms of PTSD most often begin within three months of the event and last up to 6 months. Some may suffer even longer. The severity and duration of the illness varies from person to person. Symptoms of PTSD can be grouped into three main categories: Re-living, Avoiding and Increased arousal. Re-living: Personnel with PTSD repeatedly re-live the ordeal through thoughts and memories of the trauma through flashbacks, hallucinations and nightmares. They also may feel great distress when certain things remind them of the trauma. Avoiding: The personnel may